GuideUpdated 2026-04-25·1 min read

Subtitle Styles

Word Popup vs Sentence — when to use each style, and how to switch on the review page.

Subtitle style is one of the few things you choose per video. Both options come from the same Whisper transcript — only the on-screen presentation differs.

Word Popup

  • One word visible at a time, synced to the voiceover.
  • Higher engagement on TikTok and Instagram Reels.
  • Harder to skim while scrolling silently.

Sentence

  • Full sentence visible for the duration of the spoken line.
  • Better for accessibility and silent autoplay.
  • More forgiving when the voiceover speed varies.

Default

We default to Word Popup for new accounts because short-form algorithms reward higher per-second engagement. You can change the default in Settings → Organization → Defaults.

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