Comparative Report

Comparative Reports go one step beyond Deep — they pull in Pattern Library precedents from comparable SaaS products. Use them when you need precedent for a strategic call.

What a Comparative Report adds

• Everything in Deep, plus:
• Pattern Library precedents — three comparable SaaS products that shipped a similar feature, pricing change, or positioning move.
• Outcome traces — what happened in their public metrics after each move.

Sources used

When to run a Comparative Report

• Before a pricing change — see how peers handled the same shift.
• Before a positioning rewrite — pattern-match successful repositions.
• Strategic planning — board or investor narrative.

Report-backed video activation

When a Comparative Report has an activation-ready move, Clipus can turn the selected move into a Studio draft while preserving the report source. The activation rail highlights the chosen move, source evidence, and output capability so the video stays grounded in the comparison instead of becoming a generic campaign idea.

Use Comparative activation when you want the video to explain a strategic move with precedent:

• Lead with the selected move from the report.
• Keep the evidence count and supported claims visible.
• Use Activate in Studio to start the draft.
• If the idea goes through Calendar, check for From Comparative Report and the proof cue before generating.

Plan limits

Comparative Reports are Business tier and above (1 per month on Business, unlimited on Enterprise).