JSON-LD
JavaScript Object Notation for Linked Data — the recommended format for embedding structured data in web pages. Used by Google, Bing, and AI search engines.
JSON-LD is a script tag added to your HTML that contains structured data in JSON format. Unlike microdata or RDFa, JSON-LD doesn't require modifying your visible HTML — it sits in a separate script block.
Google explicitly recommends JSON-LD over other structured data formats. It's easier to implement, maintain, and debug. Most SEO tools can validate JSON-LD automatically.
Best practice: use a @graph structure to combine multiple schema types on a single page (e.g., Organization + Article + BreadcrumbList).
How Clipus relates
Clipus uses JSON-LD @graph to combine Organization, Product, and page-specific schemas — a complete entity representation for search engines.