Demo Video
A short video that showcases a software product's interface, features, and value proposition. Used in marketing and sales to convert prospects.
Demo videos bridge the gap between a product's landing page and a prospect's understanding. Unlike explainer videos (which use animation to describe concepts), demo videos show the actual product in action.
Effective B2B demo videos are typically 30-90 seconds for top-of-funnel awareness and 3-5 minutes for mid-funnel evaluation. The trend is toward shorter, platform-specific content — YouTube Shorts, TikTok, and LinkedIn video all favor sub-60-second formats.
The challenge has always been production cost. Traditional demo videos require screen recording, scripting, voiceover, editing, and localization — easily 10-20 hours per video.
How Clipus relates
Clipus generates demo videos automatically from your live product page. Paste a URL, get a multilingual video in 60 seconds.